A better team.
A whole new
revenue stream.
Turned a long-standing digital ambition into a platform generating millions in annual revenue—and built the team to deliver it.
The story
I joined a global photography business with a fragmented technology landscape and a digital commerce vision that had remained unfulfilled for years.
We aligned responsibilities with people’s strengths, built a lean leadership structure, and made remote collaboration work across nine countries. Then we delivered a platform that let customers discover and purchase their imagery from their own devices, even after leaving a venue.
When the pandemic brought revenue to a near standstill, I worked across the business to renegotiate costs and develop a recovery plan supporting a successful capital raise. I also helped roughly a dozen engineering colleagues find roles elsewhere. Several later returned, as did virtually all furloughed engineering colleagues.
Strategy → Team → Delivery